A gap in the market
In 2010, we recognised there was a gap in the London market for people travelling who did not want large rooms with the usual hotel facilities and frills.
We teamed up with Tune Hotels, part of Air Asia, out of Malaysia to bring their low cost hotel model to the UK. We opened our first Tune Hotel in London Westminster in 2010 and grew this portfolio to 5 owned hotels in London by 2014 and 1 owned hotel in Nairobi, Kenya in 2017.
Time for a new challenge
Tune Hotels was a successful business, but in 2016, we started to question whether we could do more with our assets. We took the decision to exit the Tune franchise in 2017, rebranding to Point A Hotels – our very own budget boutique hotel brand.
Our Nairobi Tune Hotel was rebranded to an ibis Styles in partnership with Accor Hotels.
Our reputation as KFC franchisees meant that, in 2015, we were approached by Starbucks to be one of their first franchisees in the UK, acquiring a portfolio of stores. We are now actively growing our pipeline.